At a Glance: The SaaS Metrics
Real results verified from the MultiLipi Command Center:
1. The Context: SaaS is Dead Without Localization
LigoSocial is a powerful LinkedIn automation and content intelligence platform used by 2,150+ professionals. In the competitive SaaS landscape, English is the default, but it is also a barrier.
⚠️ The Disconnect
LigoSocial had a strong product-market fit, but their European growth was capped.
- • The "Interface" Barrier: A user in Berlin might read a marketing landing page in English, but they hesitate to use complex Análise quer Faturamento dashboards in a second language.
- • The Trust Gap: In the B2B SaaS world, if your billing page isn't in the user's native currency and language, churn rates skyrocket.
2. The Challenge: The "Product-Led" Wall
LigoSocial didn't just need a blog translation. They needed their entire application to be multilingual.
A. The Terminology Risk
SaaS platforms have specific, recurring terminology ("Impressions," "Churn," "Publish Queue").
B. The "Zero-Code" Requirement
LigoSocial is a lean startup. They couldn't afford to divert their engineering team for 3 months to build a i18n framework. They needed a solution that could wrap their existing product instantly.
3. The Solution: Automated SaaS Infrastructure
LigoSocial integrated MultiLipi's AI & GEO Layer to localize the entire customer journey—from Landing Page to Dashboard.
✨ MultiLipi's seamless language toggle — offering 5 European languages (EN, NL, FR, DE, IT, ES) directly on the LigoSocial platform
Step 1: The SaaS-Tuned AI Layer (Glossary Lock)
Step 2: The Infrastructure Overhaul (Sub-directories)
Step 3: The "GEO" Bridge (AI Discovery)
4. The Data Deep Dive: Feature-Level Engagement
The stats prove that users aren't just visiting; they are using the product in their native language.
🇩🇪 Unlocked: The DACH Powerhouse
The traffic breakdown was startling. Alemão didn't just grow; it exploded.
Germany became a massive traffic source, far outpacing other regions. This aligns with the DACH region's preference for localized B2B software.
Dutch (5,102) & French (6,307) delivered consistent, high-value traffic from key European markets.
📊 Metric: Feature Usage (The "Sticky" Stat)
The most visited translated pages weren't just the homepage. They were App Pages:
📚 Metric: 4.43 Million Characters
This volume (4.4M) confirms that the entirety of the application—every tooltip, error message, and help doc—is translated.
5. Future-Proofing: The Global SaaS Standard
LigoSocial has transformed from an "English Tool" to a "European Platform."
Defensive Moat Achieved
By owning the localized search results in Germany, France, and the Netherlands, they have built a defensive moat against US-centric competitors who refuse to localize.
LigoSocial is now the default choice for non-English LinkedIn pros. They've proven that SaaS growth is truly global when you speak your customer's language—not just in marketing, but in every feature, button, and error message.
LigoSocial didn't just translate marketing pages. They localized the entire Product Experience. With 29,000+ German views and 11,000+ posts published in local languages, they proved that SaaS growth is Global.